a story we've just been told

«Multinational corporations are springing up all over: organizations that have no origin, no place, utopian, without future, even without any particular raison d´ être . One moment they're making candy, the next transatlantic liners, and within a week, transatlantic liners full of candy. Some of them are designed to make money; others, like the UN Forces, run at a loss. Some are essentially prophylactic; others, like the Church, militate in favor of Goodness, and still others -like a certain Hollywood - in favor of Wickedness. All are utopian, all believe that happiness is the orchestration of attitudes deemed good by the opinion polls. As far as these new utopias are concerned, a happy man is a man who says he's happy and is believed. Why is he believed? Because his happiness is explicable: its source is a shirt, or a perfume, or a fire, or a story we've just been told in pictures.» 

(Raúl Ruiz)