Already, we see the way in which cultural criticism follows trending topics, a policy that favours stars, controversialists and demagogues. We see, too, the often toxic politics of fandoms rising more frequently to the surface, as with Star Wars or Game of Thrones. What is Trump but a fandom President, brought to power by controversy, pursuing conspiracy theories fomented on message boards, making oblique dog whistle references for fans to pick apart and read into? On and on it goes, circling down and down in a vortex of self-referring imagery. Which, of course, is what This is America is all about.